Dr. David Burbank purchased more than 9,000 aceres from the two Spanish and Mexican-era land grants known as Rancho San Rafael established 1784 and Rancho Provendecia established 1821. Now known as the "Media Captiol of the World" due to the prominence of the all the media and entertainment companies. The area caters to the many families who work for the motion picture, digital cinema, and television studios.
Located a short 6 miles northeast of Burbank over the Verdugo Mountains in Montrose Shopping Park, Once Upon A Time is only a 15 minute drive east on the 134 and north on the 2 freeways. Montrose Shopping Park and its many mom-and-pop shops are a frequent filming location and the outdoor shopping mall is a great place to relax.
Once Upon A Time is a proud supporter of the individuals, families, and organizations that make up Burbank's industries. Animators that have recently published children's books have frequently held launch events at our store to celebrate the expansion of thier careers. Our upcoming events or current stock of autographed books may have a few industry names included.
In 2016, California State Senator Carol Liu (District 25), named Once Upon a Time as the California Small Business of the Year in her district, representing about 930,000 people in the 25th Senate District, which includes Burbank, Bradbury, Glendale, Pasadena, La Cañada Flintridge, La Crescenta, Montrose, Altadena, San Marino, Shadow Hills, Atwater Village, South Pasadena, Sierra Madre, Sunland-Tujunga, Monrovia, Duarte, San Dimas, La Verne, Claremont, Glendora, and Upland.
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